Meet the Team
Hi, I'm Nali, and I'm a recovering shopaholic who loves nothing more than an absolute bargain! Fortunately, I have enough self control these days to quit hoarding my finds and instead, pass them onto my fellow Queens.
Even though I am the face behind the brand (you'll probably see my face on some dresses advertised), and sole owner and operator of Nicora Boutique, let’s just say, I’m not your average Fashion Entrepreneur. (If it weren’t for Spell Check I couldn’t even spell that word). Unlike many other business owners, I didn’t obtain a Degree in Design, I didn’t Major in Marketing, and in fact, I’ve never been employed in Retail
My "side hustle" was never intended to become anything beyond a fun hobby, it was just "fun" but come late 2017, Nicora officially became a registered business. In my free time, as a teenager, I'd scour local markets for designer apparel and then sell on to my friends; I later realized not everybody possessed an instinctive eye for discovering designer garments for less, like I did.
From as young as I could understand the value of a dollar, my dad and I would search the local market and garage sales looking for things to buy, sell and make a profit on. The thrill of rummaging through people’s unwanted items was like searching for buried treasure! Op Shopping, markets and garage sales became second nature to me and I soon uncovered my natural skill in finding designer apparel among people’s unwanted things.
Naming my business was the easy part, it just came to me without a second thought. The word ‘Nicora’ doesn't only sound beautiful but also holds sentimental value because it is the second name of my older sister whose existence I consider incredibly valuable to my life (and she just happened to be given the prettier middle name- insert eye roll emoji here).
I don't shop ‘second hand’ because I can't afford to buy brand new, I just love the thrill of ‘buying more for spending less’. My friends would often tease me about being a tight-arse because unlike them I could never justify paying $50 for a pair of jeans; I’ll admit that I may have been cheap but I was never out of pocket to look good.
Maybe you stumbled across Nicora Boutique by accident...Or maybe it was me bombarding your feeds with my advertising haha, either way, thank you for taking your time to check out what I’ve been working so hard on. Your time, effort and support are a counted blessing and Nicora Boutique couldn’t be in business without you, you are appreciated here always.
Owner / Operator at Nicora Boutique